Thursday, September 11, 2008

The media is weak?

In reading about the influences on the public agenda, I was surprised to read John Kingdon's assertion that the media has little influence. The interesting reasoning was that the "media's tendency to give prominence to the most newsworthy or dramatic story actually diminishes their impact on governmental policy agendas because such stories tend to come toward the end of a policy-making process, rather than at the beginning."

Blogs might be the answer to this though, or might help reshape the dialogue.

No comments: